Don’t drown in your leads! Here’s how Drip Marketing has got your back.

Drowning hand in need of saving

Having a solid structure to narrow down leads for conversion is the ideal marketer’s goal, they say.

 

What’s the problem with how B2B marketers are getting leads?

As a B2B marketer, very little can beat the feeling of having a multitude of leads flowing into your marketing system and utilising the hours of effort and energy spent into the success of the campaign. In fact, many other B2B marketers participate in and are completely engrossed in the marathon of accomplishing online lead generation goals. From here, it’s safe to agree that this is a very good thing, essentially being every marketer’s dream coming true. Despite that, too many B2B marketers today fail to address several crucial questions regarding these leads – what is the next course of action for these leads? Depending on the magnitude of these leads, what is the average lead response time?

Reaching out to a large audience using marketing

Now, let’s take a look at how time and leads work together:

  • Responding to leads within 1 hour contributes to a 7 times greater chance of earning a response.
  • Opportunities to contact with leads drop dramatically by the first 30 minutes.

In marketing, being too slow can cause perfectly good deals to slip through the cracks if they aren’t attended to quickly. To make matters even worse, a study from InsideSales.com reports that 35-50% of sales are rewarded to vendors that respond to leads first. It’s not a nice thought to jump out of the frying pan into the fire.

 

Okay, so what are we doing wrong?

In B2B marketing, sending responses to leads and closing them swiftly is absolutely key to a successful business. Without a solid structure in cutting down the large collection of leads, it could bring up trouble within the team and company. Marketers should also keep in mind that the potential of these leads can also deteriorate fast over a short period of time.

However, even today, a staggering 40-50% of sales leads are never followed up on and only 26% of companies take means to respond to inquiries in the first five minutes.

 

How does Drip Marketing come into the picture?

With mass leads flooding the system, the wisest decision to uptake is not only to respond to them as quickly as possible but also to consider how they are addressed, by following an organised system. Now here is where Drip Marketing can cut you some slack.

First and foremost – what exactly is Drip Marketing? It’s a campaign that revolves closely around automated sets of emails that are distributed to groups of people depending on specific timelines and their actions or behaviours. What it does is helping marketers to stay in close contact with their leads and keeping them consistently engaged. It gives people the precise information relevant to their needs with a queue of already-prepared emails or newsletters without requiring marketers to personally write and distribute each one.

However, does Drip Marketing actually work? Well, the best part about it is that it entirely operates on triggers and user segments (leads) that you have and push them towards conversation without marketers’ manual intervention. And yes, it does work with a bonus of 18-times more revenue gained through relevant targeted emails.

 

The 5 Basic Steps of Drip Marketing

Projecting growth due to marketing campaigns

  1. If you don’t have one, register for an automation platform that gives you space to create and schedule your campaigns, as well as track their performance.
  2. Create goals for your Drip Marketing campaign. Drip marketing comes in different forms with each facilitating to different situations such as nurturing leads, welcoming users, providing recommendations, and many others.
  3. Generate the content. Provide a sufficient number of drafts that are enough for clients to browse and at the same time, to educate and engage them on the products or services offered.
  4. Decide who your targets are. Sending messages that are set for the appropriate audience based on your list of segmentation can ensure that your effort is effective and efficient.
  5. Track, Measure and Tweak your Campaign. As marketers, this is highly important to keep track of your email’s performance and make the right changes. You can look out for open rates, click-through rates, engagement levels, and many other activities.

As complicated as it may look, Drip Marketing can be an extremely useful tool in the long run  — nurturing your leads and ensuring that a higher percentage of them go through sales funnel. When your audience understands your product and feel that they are important through consistent engagement, they’ll grow to love your brand. What could be better than that?

 

Drop us an email at hello@easyuni.com or visit our website to find out more about how EasyUni can help you with our expertise in Drip Marketing.

International students turn away from US, UK to Canada

Canada has overtaken the United Kingdom as a preferred study destination for international university applicants in a number of regions, and is gaining ground on the United States, new research shows. 

Canada

It provides further evidence that international students are increasingly rejecting the United States and United Kingdom in favour of alternative English-speaking destinations.

The report – QS Applicant Survey 2018: What drives an international student today? – released annually by global international education thinktank Quacquarelli Symonds (QS), examines the destination preferences and study motivations of more than 16,000 prospective international students across the world.

Though the US and UK still remain the most-preferred and second-most preferred study destinations respectively when responses from all regions are combined, regional analysis shows that the UK is becoming, relative to Canada and other Western European nations, less attractive to international students in particular regions, according to the report, published on 15 March.

Continue reading on University World News. 

Five winning ways to reach students

Successful student recruitment campaigns go well beyond listing and promoting a school’s programmes – they inspire and encourage prospective students to imagine themselves living and studying on campus. Great campaigns tap into students’ passions and career goals, and they gain momentum when they’re so cool they get shared all over social media.

Here are five examples of schools doing recruiting right.

1. Jump past the limits of educational marketing and be bold!

Babson College, a business school in Massachusetts, oriented its marketing message around the general interests and popular culture of the students it wanted to attract. It used blockbuster Hollywood movie-inspired design to convey the message that its programmes nurture the talents and ambitions of entrepreneurs. The flashy, confident design concept and decision to appeal to students’ post-degree aspirations set the campaign apart from those of competitors.

A still from the Babson College video.

A still from the Babson College video.

 

Continue reading on ICEF Monitor. 

Australia: 482 skill shortage visa in effect, global talent visa pilot announced

Australia has a new skill shortage visa after Prime Minister Malcolm Turnbull unexpectedly announced plans to replace the former scheme in April 2017. Meanwhile, plans for a pilot “global talent” visa have also been unveiled.

The 482 visa places slightly more stringent English language requirements than the 457 visa. Photo: Seb Zurcher

The 482 visa places slightly more stringent English language requirements than the 457 visa. Photo: Seb Zurcher

 

The visa change, which came into effect on March 19, will see the former 457 temporary skilled worker visa replaced with the more stringent 482 temporary skill shortage visa. The change comes after complaints from trade unions that the previous visa unfairly took jobs from Australians came to a head in 2017.

“Australians, wherever possible, where vacancies are there, where job opportunities are there, Australians will be able to fill them,” Turnbull said at the time.

Under the new visa scheme, three streams are available: a short-term stream for two or four years for occupations on the Short-term Skilled Occupation list; medium-term for up to four years for occupations on the Medium and Long-term Strategic Skills List or the Regional Occupation List; and a Labour Agreement stream for an unspecified duration for workers whose employer has an agreement with the Department of Home Affairs.

Continue reading on The PIE News. 

 

5 things every Student Recruiter should not do

Basics of international student recruitment that we sometimes forget.

student recruiter

Developing a successful recruitment strategy is key to any recruiter – and you and your agency are no exception. At times, whether it may be the smallest or largest of agencies, one can lack a certain amount of knowledge, details of which can make the world of a difference in student recruitment numbers. Ensure that you and your agency don’t make the mistakes below, and see your student recruitment numbers fly!

 

  1. Set unrealistic objectives

It’s not surprising to know that every recruiter’s main objective is to increase student numbers by X amount by end of the year. This is a common objective that every educational institution hopes to achieve by means of investing their budget and effort into cost-saving marketing recruitment plans that maximises return. The trend these days usually relies on digital marketing campaigns to recruit students, so it is sometimes difficult to see the objectives being accomplished unless you measure initially. Try testing the marketing first as the main objective and determining the outcome of the result as the next action to take for a much more successful campaign. Remember to set objectives that are measurable and realistic for your team to handle – this in return can give space to your expectations towards the success of your campaign.

 

  1. Not knowing your student market

Being up to date with Higher Education news is definitely a must in this industry. Conversion rates for students when it comes to applications get affected when it comes to new policies to immigration, such as longer processing time due to extensive visa requirements. Other than that, geopolitical challenges tend to arise in different regions so every student recruiter must be aware of these in order to start planning ahead. Read up on industry news from reliable sources, such as The Pie News and HigherEd for more information about international student recruitment news.

 

  1. Working alone as a department

We all know that teamwork is important, that’s why we try to stick close to our fellow student recruiters in our own department as well as other sub-agents across the globe. However, it’s also important to align your department’s objectives with other branches in your company, the likes of Sales and Marketing. It’s a must that you communicate with members from this department in order to know how to effectively reach out to your students with the right messages and information. Having a much more synchronised working approach will result in an equally effective outcome, since the information is being shared with inter-departments that might assist in an organised manner. This makes the student recruitment process increasingly efficient.

 

  1. Being outdated with the latest recruitment trend

There are always new ways to recruiting students that might just be as cost-saving and even more effective than what others are attempting to do. Increasing conversion rates are usually what we all aim for when it comes to running several campaigns in different regions. That’s why it’s important to understand your student market and objectives before you undergo new recruitment strategies, whether offline or online. Try looking out for successful case studies from your competitors and browse through blogs from other recruitment agencies. This will help determine the right fit for your needs as you progress in the market – always remember that you are not alone in recruiting students. There have been numerous approaches carried out over the years and it’s best that you are aware of them.

 

  1. Believe every successful student placement is the same as others

Successful placements of every student are important to study for future planning in order to understand the correct ways to approach and convince them in getting on board with your institution. However, we have to understand that every student is a different case because there are many factors that come into account concerning certain levels of courses. For example, high school students will mostly look for Diploma or Certificate courses due to their  entry qualifications while Degree holders have more options in deciding a wider range of courses to choose from.

 

The main takeaway from here concerns your expectations. In order to expect a smooth and effective recruitment process, you must learn how to manage your objectives and the outcomes of every campaign you engage in. It’s all about working with others and learning from different approaches within the industry. Straying away from these five ineffective student recruitment habits can definitely put a damper on your effort and time . At the end of the day, there is always room for improvement in student recruitment which could lead you to become a veteran recruiter, and more students under your lead for your institution. For more information about student recruitment and digital marketing, feel free to contact us at hello@easyuni.com or visit our website to check out our education portal.

 

Foreign students’ tuition fees are a double-edged sword

The existence and level of tuition fees are among the most hotly debated issues in current higher education policy discussions. At least 10 OECD countries have implemented reforms in this area since 2010. 

However, striking the right balance is not easy. On the one hand, higher tuition fees contribute to better funded tertiary education systems, especially in times of tight public budgets. On the other hand, higher fees can put a burden on families whose children enrol in tertiary education, especially those with limited financial means. 

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In many countries, however, international students are regarded as a group for which higher tuition fees are less politically controversial. Indeed, in about half of the OECD countries, public education institutions charge different tuition fees for national and foreign students enrolled in the same programmes.

In Australia, Austria, Canada, New Zealand and the United States, foreign students pay on average twice or more the tuition fees paid by national students, while in Denmark and Sweden tuition fees are charged exclusively to foreign students who come from outside the European Economic Area.

 

Continue reading on University World News. 

International school students considering a wider range of study abroad destinations

Two reports about to be released by ISC Research highlight that an increasing number of families from non-English-speaking countries are selecting education for their children in the language of English from the very earliest age to increase their success through higher education. Coupled with this, many parents throughout Asia are choosing Western-style schools that study towards Western qualifications for their children to prepare them well for university in the West.

Wealth and aspiration fuelling demand

The ISC Research 2018 Global Report on the world’s international schools market, published this month, will show that the number of schools delivering learning in the language of English (English-medium) and following an international curriculum has grown by 29% from September 2013 to September 2017 (and a staggering 255% since the year 2000). Even more significant is the number of students attending these schools which has increased by 33% over the same period (406% in the last 17 years). There are two reasons for this.

Firstly, “Globalisation has provided the stimulus for much of the development in the international schools market,” notes the report. “Massive investment by Western businesses, especially in Asian economies, has resulted in substantial growth in the number of highly skilled and well-paid expatriates. As a consequence, there has been a large rise in demand for international schooling from expatriate communities.”

Secondly, the report adds, “The rapid growth of many economies, especially in Asia, has generated a vast increase in the amount of individual wealth among local families in those countries. For example, 2017 reports suggest that there are around 1.6 million USD millionaires and nearly 650 USD billionaires residing in China. Many families have high aspirations for their children and want them to receive the best education, which usually means enrolling them abroad for their schooling or at international schools in their home countries, followed by undergraduate studies at Western universities. The scale of the increase in individual wealth has resulted in a dramatic increase in the number of local families who can afford international school tuition fees, leading to a comparable increase in demand for places at international schools.”

The growth of the international schools sector, 2000–2017, with projections through 2027. Source: ISC Research

The growth of the international schools sector, 2000–2017, with projections through 2027. Source: ISC Research.

 

Continue reading on ICEF Monitor. 

The challenge to higher education internationalisation

The global landscape for higher education internationalisation is changing dramatically. What one might call ‘the era of higher education internationalisation’ over the past 25 years (1990–2015) that has characterised university thinking and action might either be finished or, at least, be on life support. 

 

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The unlimited growth of internationalisation of all kinds – including massive global student mobility, the expansion of branch campuses, franchised and joint degrees, the use of English as a language for teaching and research worldwide and many other elements – appears to have come to a rather abrupt end, especially in Europe and North America.

We have previously argued that Trumpism, Brexit and the rise of nationalist and anti-immigrant politics in Europe were changing the landscape of global higher education. Subsequent events have strengthened our conviction that we are seeing a fundamental shift in higher education internationalisation that will mean rethinking the entire international project of universities worldwide.

 

Continue reading on University World News. 

StudyPortals presents view on the future of international education

International student mobility will continue to grow but the ‘where and how’ will change, with new destinations and new delivery models taking over, and partnerships between institutions becoming crucial, a new report by StudyPortals argues.

FutureOFIntlEd1

The cause for these changes lies in eight ‘megatrends’ that the report predicts will rock the global higher education sector.

Together with the boom in English-medium programmes in Europe and Asia, the ambitions of world-class universities in emerging countries and the evolution of transnational education models, will ‘shift the nature and direction of internationally mobile students’.

Continue reading on The Pie News. 

Five winning ways to reach students

Successful student recruitment campaigns go well beyond listing and promoting a school’s programmes – they inspire and encourage prospective students to imagine themselves living and studying on campus. Great campaigns tap into students’ passions and career goals, and they gain momentum when they’re so cool they get shared all over social media.

seminar-2654142_1280

Here are five examples of schools doing recruiting right.

1. Jump past the limits of educational marketing and be bold!

Babson College, a business school in Massachusetts, oriented its marketing message around the general interests and popular culture of the students it wanted to attract. It used blockbuster Hollywood movie-inspired design to convey the message that its programmes nurture the talents and ambitions of entrepreneurs. The flashy, confident design concept and decision to appeal to students’ post-degree aspirations set the campaign apart from those of competitors.

Continue reading on ICEF Monitor.