International student mobility will continue to grow but the ‘where and how’ will change, with new destinations and new delivery models taking over, and partnerships between institutions becoming crucial, a new report by StudyPortals argues.
The cause for these changes lies in eight ‘megatrends’ that the report predicts will rock the global higher education sector.
Together with the boom in English-medium programmes in Europe and Asia, the ambitions of world-class universities in emerging countries and the evolution of transnational education models, will ‘shift the nature and direction of internationally mobile students’.
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Successful student recruitment campaigns go well beyond listing and promoting a school’s programmes – they inspire and encourage prospective students to imagine themselves living and studying on campus. Great campaigns tap into students’ passions and career goals, and they gain momentum when they’re so cool they get shared all over social media.
Here are five examples of schools doing recruiting right.
1. Jump past the limits of educational marketing and be bold!
Babson College, a business school in Massachusetts, oriented its marketing message around the general interests and popular culture of the students it wanted to attract. It used blockbuster Hollywood movie-inspired design to convey the message that its programmes nurture the talents and ambitions of entrepreneurs. The flashy, confident design concept and decision to appeal to students’ post-degree aspirations set the campaign apart from those of competitors.
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Singapore has been ranked Asia’s number one country for Start-up Mobility and in the Education sector according to a recent Youth Mobility Report (YMI) from the team behind the .asia top level domain.
Singapore scored well with its highly educated workforce and ranked well in nurturing start-up talents. Singaporeans also enjoy a high degree of travel freedom according to the annual Henley Passport Index in which the country’s passport ranks the world’s second most powerful. This is also reflected in YMI.Asia, which ranks Singapore as number one in Inbound-Outbound Student Force, ahead of Hong Kong. Its competency in Education Mobility and an outstanding score in English Proficiency also helped Singapore to the number one position.
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