Don’t drown in your leads! Here’s how Drip Marketing has got your back.

Drowning hand in need of saving

Having a solid structure to narrow down leads for conversion is the ideal marketer’s goal, they say.

 

What’s the problem with how B2B marketers are getting leads?

As a B2B marketer, very little can beat the feeling of having a multitude of leads flowing into your marketing system and utilising the hours of effort and energy spent into the success of the campaign. In fact, many other B2B marketers participate in and are completely engrossed in the marathon of accomplishing online lead generation goals. From here, it’s safe to agree that this is a very good thing, essentially being every marketer’s dream coming true. Despite that, too many B2B marketers today fail to address several crucial questions regarding these leads – what is the next course of action for these leads? Depending on the magnitude of these leads, what is the average lead response time?

Reaching out to a large audience using marketing

Now, let’s take a look at how time and leads work together:

  • Responding to leads within 1 hour contributes to a 7 times greater chance of earning a response.
  • Opportunities to contact with leads drop dramatically by the first 30 minutes.

In marketing, being too slow can cause perfectly good deals to slip through the cracks if they aren’t attended to quickly. To make matters even worse, a study from InsideSales.com reports that 35-50% of sales are rewarded to vendors that respond to leads first. It’s not a nice thought to jump out of the frying pan into the fire.

 

Okay, so what are we doing wrong?

In B2B marketing, sending responses to leads and closing them swiftly is absolutely key to a successful business. Without a solid structure in cutting down the large collection of leads, it could bring up trouble within the team and company. Marketers should also keep in mind that the potential of these leads can also deteriorate fast over a short period of time.

However, even today, a staggering 40-50% of sales leads are never followed up on and only 26% of companies take means to respond to inquiries in the first five minutes.

 

How does Drip Marketing come into the picture?

With mass leads flooding the system, the wisest decision to uptake is not only to respond to them as quickly as possible but also to consider how they are addressed, by following an organised system. Now here is where Drip Marketing can cut you some slack.

First and foremost – what exactly is Drip Marketing? It’s a campaign that revolves closely around automated sets of emails that are distributed to groups of people depending on specific timelines and their actions or behaviours. What it does is helping marketers to stay in close contact with their leads and keeping them consistently engaged. It gives people the precise information relevant to their needs with a queue of already-prepared emails or newsletters without requiring marketers to personally write and distribute each one.

However, does Drip Marketing actually work? Well, the best part about it is that it entirely operates on triggers and user segments (leads) that you have and push them towards conversation without marketers’ manual intervention. And yes, it does work with a bonus of 18-times more revenue gained through relevant targeted emails.

 

The 5 Basic Steps of Drip Marketing

Projecting growth due to marketing campaigns

  1. If you don’t have one, register for an automation platform that gives you space to create and schedule your campaigns, as well as track their performance.
  2. Create goals for your Drip Marketing campaign. Drip marketing comes in different forms with each facilitating to different situations such as nurturing leads, welcoming users, providing recommendations, and many others.
  3. Generate the content. Provide a sufficient number of drafts that are enough for clients to browse and at the same time, to educate and engage them on the products or services offered.
  4. Decide who your targets are. Sending messages that are set for the appropriate audience based on your list of segmentation can ensure that your effort is effective and efficient.
  5. Track, Measure and Tweak your Campaign. As marketers, this is highly important to keep track of your email’s performance and make the right changes. You can look out for open rates, click-through rates, engagement levels, and many other activities.

As complicated as it may look, Drip Marketing can be an extremely useful tool in the long run  — nurturing your leads and ensuring that a higher percentage of them go through sales funnel. When your audience understands your product and feel that they are important through consistent engagement, they’ll grow to love your brand. What could be better than that?

 

Drop us an email at hello@easyuni.com or visit our website to find out more about how EasyUni can help you with our expertise in Drip Marketing.

International students turn away from US, UK to Canada

Canada has overtaken the United Kingdom as a preferred study destination for international university applicants in a number of regions, and is gaining ground on the United States, new research shows. 

Canada

It provides further evidence that international students are increasingly rejecting the United States and United Kingdom in favour of alternative English-speaking destinations.

The report – QS Applicant Survey 2018: What drives an international student today? – released annually by global international education thinktank Quacquarelli Symonds (QS), examines the destination preferences and study motivations of more than 16,000 prospective international students across the world.

Though the US and UK still remain the most-preferred and second-most preferred study destinations respectively when responses from all regions are combined, regional analysis shows that the UK is becoming, relative to Canada and other Western European nations, less attractive to international students in particular regions, according to the report, published on 15 March.

Continue reading on University World News. 

Five winning ways to reach students

Successful student recruitment campaigns go well beyond listing and promoting a school’s programmes – they inspire and encourage prospective students to imagine themselves living and studying on campus. Great campaigns tap into students’ passions and career goals, and they gain momentum when they’re so cool they get shared all over social media.

Here are five examples of schools doing recruiting right.

1. Jump past the limits of educational marketing and be bold!

Babson College, a business school in Massachusetts, oriented its marketing message around the general interests and popular culture of the students it wanted to attract. It used blockbuster Hollywood movie-inspired design to convey the message that its programmes nurture the talents and ambitions of entrepreneurs. The flashy, confident design concept and decision to appeal to students’ post-degree aspirations set the campaign apart from those of competitors.

A still from the Babson College video.

A still from the Babson College video.

 

Continue reading on ICEF Monitor. 

Australia: 482 skill shortage visa in effect, global talent visa pilot announced

Australia has a new skill shortage visa after Prime Minister Malcolm Turnbull unexpectedly announced plans to replace the former scheme in April 2017. Meanwhile, plans for a pilot “global talent” visa have also been unveiled.

The 482 visa places slightly more stringent English language requirements than the 457 visa. Photo: Seb Zurcher

The 482 visa places slightly more stringent English language requirements than the 457 visa. Photo: Seb Zurcher

 

The visa change, which came into effect on March 19, will see the former 457 temporary skilled worker visa replaced with the more stringent 482 temporary skill shortage visa. The change comes after complaints from trade unions that the previous visa unfairly took jobs from Australians came to a head in 2017.

“Australians, wherever possible, where vacancies are there, where job opportunities are there, Australians will be able to fill them,” Turnbull said at the time.

Under the new visa scheme, three streams are available: a short-term stream for two or four years for occupations on the Short-term Skilled Occupation list; medium-term for up to four years for occupations on the Medium and Long-term Strategic Skills List or the Regional Occupation List; and a Labour Agreement stream for an unspecified duration for workers whose employer has an agreement with the Department of Home Affairs.

Continue reading on The PIE News.