Five winning ways to reach students

Successful student recruitment campaigns go well beyond listing and promoting a school’s programmes – they inspire and encourage prospective students to imagine themselves living and studying on campus. Great campaigns tap into students’ passions and career goals, and they gain momentum when they’re so cool they get shared all over social media.

Here are five examples of schools doing recruiting right.

1. Jump past the limits of educational marketing and be bold!

Babson College, a business school in Massachusetts, oriented its marketing message around the general interests and popular culture of the students it wanted to attract. It used blockbuster Hollywood movie-inspired design to convey the message that its programmes nurture the talents and ambitions of entrepreneurs. The flashy, confident design concept and decision to appeal to students’ post-degree aspirations set the campaign apart from those of competitors.

A still from the Babson College video.

A still from the Babson College video.

 

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