Are you paying enough attention to Instagram?

Most recruiters have learned to make good use of social channels to reach and engage prospective students. But social is a pretty fluid space, and the popularity of individual platforms…

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Four Predictions For Digital Marketing In 2015

With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in the year ahead. Digital marketing…

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Using Student Analytics To Improve The University Student Experience & Success

Dr Paul Dowland, Senior Lecturer at Plymouth University and the architect of the S3 data system, discusses how data collected by systems such as Cengage Learning’s MindTap on the online…

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Five Ways Higher Education Marketing Will Change in 10 Years

(Source: www.oneproductions.com) Initially published on http://www.evolllution.com/. It is no secret that higher education is more competitive than ever. The most competitive institutions frantically try to climb over one another to…

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Secrets to A Successful Content Marketing Strategy

Initially published on http://monitor.icef.com. “The goal of a successful content marketing strategy is to have a disproportionate share of the conversation going on in your industry.” This was an often…

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7 Tips to Improve The Effectiveness of Your Lead Generation Forms

Initially published on www.higher-education-marketing.com. This post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing pages but are also embedded within…

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Digital Direct Marketing to International Students: Are You on Target?

Initially published on International Education Advantage, LLC. Digital marketing is a main channel for reaching students and is especially critical for reaching international students. In a perfect world you could…

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What Should Educators Be Doing to Tap Into the Indian Market?

Recently we have seen quite a few reports being published on the Indian International student market with various findings giving us more insight about their behavior and preferences while choosing…

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