Five Tips For University Marketers As Student Applications Decline

As University applications across the UK decline by 12% according to reports in the media, Nigel Pipkin, director for Birmingham marketing agency Seal, which has experience of working within the…

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How To Create An International Student Recruitment Action Plan

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon – in fact, OECD’s Education at a Glance…

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Using Student Analytics To Improve The University Student Experience & Success

Dr Paul Dowland, Senior Lecturer at Plymouth University and the architect of the S3 data system, discusses how data collected by systems such as Cengage Learning’s MindTap on the online…

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The Higher Ed Guide To Irresistible Email Subject Lines

When you log into email each morning, how many of those waiting messages do you actually open and read? How many get moved immediately to the trash – or worse,…

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Secrets to A Successful Content Marketing Strategy

Initially published on http://monitor.icef.com. “The goal of a successful content marketing strategy is to have a disproportionate share of the conversation going on in your industry.” This was an often…

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International Students Reveal the Secrets of International Student Recruitment

Initially published on www.intead.com. In a world of fast-paced activity and seemengly never ending responsibilities, it isn’t always easy to find the time to listen. It’s important to take a…

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7 Tips to Improve The Effectiveness of Your Lead Generation Forms

Initially published on www.higher-education-marketing.com. This post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing pages but are also embedded within…

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Digital Direct Marketing to International Students: Are You on Target?

Initially published on International Education Advantage, LLC. Digital marketing is a main channel for reaching students and is especially critical for reaching international students. In a perfect world you could…

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What Should Educators Be Doing to Tap Into the Indian Market?

Recently we have seen quite a few reports being published on the Indian International student market with various findings giving us more insight about their behavior and preferences while choosing…

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