Content Marketing

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and ultimately, to drive profitable customer action.

Why Content Marketing?

Content improves brand recognition - this will help your audience to trust you and your brand.

Content is and will always remain the heart of marketing. You can never challenge the power of words. Content is indeed the best and most efficient way to connect with your audience, create brand awareness, showcase your brand’s authority, and build trust.

Be in control over brand information

of people ignore driect mail
of internet users online time is spent on content
of email users unsubscribe from company emails
of people skip TV adverts
read content marketing titles at least once a month
of people appreciate learning about a company through custom content
of people spend time reading about brands that interest them

Easyuni’s in-house Editorial and Creative team are experts in terms of creating suitable contents in the form of articles (short stories), infographics and videos (live or animated) that appeals to the youth and student market.

Articles is like storytelling. Because normally people tend to remember story than facts (unless it is a interesting facts)
A well-designed infographic help you simplify a complicated subject or turn an otherwise boring subject into a captivating experience.
Video is a powerful marketing tool, and animations a trending video type. 65% of people are visual learners, and 90% of the information transmitted to the brain is visual.
of consumers find custom content useful
Interesting content
is one of the main reasons people follow brands on social media
High-quality, relevant and valuable information
makes consumers more likely to take action