Students have been one of the biggest adopters of ad-blockers. They also don't mind spending money with the brands they love, but they do not want to feel like they are being "sold to". They would rather use their own research to make the decision for themselves.
5 Reasons why Student Ambassadors Program work:
They are more influential and a more personal form of advertising (essentially students advertising to other students – there is more trust involved)
They can help brands to stay relevant and front of mind as they are the brand’s eyes
and ears on the ground. They lives and breathes a product or service in a way that
They can help brands to align with student values
They can play an instrumental role in crafting tastes and future purchases
They can help brands cut through the noise on social media