5 Tips to generate more student leads

Quantity of the leads doesn’t matter, it’s the quality that matters most to you, although  getting quality leads is not easy, it is doable. Here are some tried-and-tested tips to help you engage, entertain and educate prospective students throughout their decision-making process.

leads

1. Be proficient in Google Analytics

You may have invested a lot in building an awesome website complete with quality content, however do you know if there’s anyone actually reading it? Is your hardwork paying off? To get quality leads, you must understand the traffic you’re getting now.

Aside from understanding traffic, Google Analytics help you understand behaviour patterns of visitors and translate your business goals into key performance indicators and goals within analytics. It really helps you to find out exactly how your website is performing and what you should be improving on in order to meet your marketing objectives.

desk

2. Invest in your On-page SEO

On-Page SEO optimizes the content of your pages so that search engines find it and rank you highly for the keywords that your audience is using to search for on the web. An optimised page must have these characteristics:

  • unique content that stands apart from other websites and can be shared through social network
  • great user experience which means good design aesthetics and navigation elements that are easily understood by users
  • keyword-targeted which means the content employs keywords/keyword phrases relevant to your readers
  • multi-device ready which means your site can easily be viewed in any browser, OS and any mobile device

3. Develop and refine your content strategy

Paid traffic can only help you at a certain extent. With that being said, you need to create content that will drive organic traffic and how do you do it? You need to do some research about your audience – find out what interests them and how they get to find your site, and so forth. From that information, you can start to determine and build the best content for your readers, tailor it to their needs and use keywords that they would often use to find your site.

social media

4. Know your social media

So you have great website with all the right content, so how do you let your readers know about it? This is where social media comes into play. In this caes, you’ll need to identify which content to share and which social media platform to use.

There’s Twitter, Youtube, Facebook, LinkedIN, Pinterest, and so many others but you don’t need to be in all social media platforms. Choose the ones where your target readers are most often online and track social media activity using Google Analytics.

google

5. Have a mobile version of your website

As most users now rely on their mobile devices, it makes sense to have your site mobile friendly. You may have the right content but if your viewers are squinting at the small fonts of your site that can’t fit on their mobile sceens, there’s a huge chance that they’ll abandon ship! With that being said, you’ll need to redesign your site using responsive web design (RWD).

Australia’s education system has been ranked the best in the world by a new report into global prosperity.

Out of the 142 nations, the Legatum Prosperity Index ranked Australia 7th in the overall prosperity ranking but was awarded top marks for education. The index ranks countries according to wealth and wellbeing.australia_exam

The education ranking was determined through analysing data around class size, girls to boys enrolment ratio, secondary and tertiary enrolment, perceptions that children learn and satisfaction with educational quality.

For the third year in a row, Australia has occupied the #7 spot. For the full copy of the report, view here.

The top positions were, dominated by Scandinavian nations. Norway topped the list, followed by Switzerland and Denmark, but our trans-Tasman neighbours New Zealand now occupy fourth spot on the global prosperity index.

UCAS Applications To Be Anonymous

To prevent unconscious bias against candidates from minority groups, Prime Minister David Cameron has expressed plans to remove names from university applications forms starting 2017.

In response to this UCAS chief executive, Mary Curnock Cook, said it would consult with degree-awarding institutions on name-blind applications as this would impact applications from black and ethnic minority students.


ucas acceptance rate

Read more

US Graduate programs growth led by international students

Highlights

  • Between the fall of 2013 and fall of 2014, first-time graduate enrolment in the US went up by 3.5%
  • Over the same period, first-time enrolment for international students grew by 11.2%
  • Over two-thirds of the growth over the past decade has been fuelled by international students
  • The main focus areas for international students in the US is in STEM fields

the Bonn International Graduate School of Neuroscience

(Source: http://bigs-neuroscience.de/)

Earlier this month, the US Council of Graduate Schools (CGS) reported that first-time graduate enrolment in the country went up by 3.5%. The growth, tracked between the fall of 2013 and fall 2014, is the largest one-year increase since 2009. While this bodes well for future enrolment trends, America’s graduate enrolment remain below its peak in 2009 growing only by 0.4% between 2013 to 2014. Read more

US Schools Most Innovative as Asia Rises in Power

With the advent of the new era of technology over the last two decades, perhaps the most oft-cited buzzwords circling around both academia and businesses is “innovation”. However, its usage is anything but consistent. While it can mean encouraging a team to think creatively with disruptive ideas, it can also mean an organization consistently creating new ideas or products or even that its internal processes and procedures are different from its competitors.

(Source: www.theshalominstitute.org.au)

Read more

New Travel Authorisation Requirement For Canada

Highlights

– Canada  new Electronic Travel Authorization (eTA) for visitors from visa-exempt countries

– All prospective international students planning to study in Canada are affected

– The Electronic Travel Authorization will be mandatory from March 15, 2016; applications can be done online from August 1, 2015

 

Source: worldreach.com

Read more

US new bill pushes colleges to be accredited to have foreign students

In recent weeks, The Chronicle of Higher Education recently reported that the US House of Representatives has passed a bill that would require all colleges and universities in the US that enrol foreign students with the issuance of I-20’s to be accredited.

Lawmakers in the US approved the H.R. 3120 bill, making it mandatory for all institutions of higher education enrolling 25 foreign students or more, to have certified accreditation, nationally or regionally, that is recognized by the US Department of Education.

(Source: http://www.ndtv.com/)

This move comes as part of the effort by the US to close a major loophole in the foreign student visa system passed in the wake of 9/11 attacks, wherebyfraudulent colleges have taken in foreign students by the thousands by luring them the right to work in the United States. Senator Chuck Grassley said, “This is a national security matter. Foreign student visas were issued to terrorists who attacked the United States both in 1993 and on September 11.” Representative Zoe Lofgren lauded the approval of the bill by the US House of Representative, believing that the accreditation requirements will prevent unauthorized institutions from deceiving genuine foreign seeking education in the United States. He further added, “In addition, this requirement will prevent fly-by-night institutions from engaging in student-visa fraud to smuggle or traffic persons into the country.” Read more

US Education Department releases College Scorecard: Yay or Nay?

(Source: http://www.huffingtonpost.com/)

The US Department of Education recently released the College Score – an online portal aimed to help prospective students get the best bang for their education dollars by finding the college that fits them. Following President’ Obama’s recent State of the Union address, the College Scorecard is part of the US government’s efforts to hold higher learning institutions accountable for cost, value and quality, to help students choose schools that meet their needs – from affordability, to educational and career goals. Read more

Weak Currencies Spark Fears of Reduced International Enrolment

Source: www.inquisitr.com

Over the last three months, currencies in Asian and other emerging economies have taken a beating, including countries like Malaysia, Indonesia, Turkey, Brazil, Mexico and Chile. This comes on the backdrop of China’s stock market crash (and continued decline and economic contraction), extreme volatility and dropping commodity prices, which has seen the confidence of the middle-class shrink tremendously. This has sparked fears on possible knock-on effects on international student recruitment by universities from popular study destinations like the United States, Australia and United Kingdom.

The recent slide of currencies have led to fears by some countries – namely Malaysia and Thailand – following the recent Asian financial crisis in 1997 that saw currencies from Thailand, Malaysia and South Korea losing as much as half their value against the US dollar. During that time, many Asian students (and parents) halted plans for overseas study and opted to study in each of their domestic markets instead.

While the current currency crisis has not yet shown signs to be as severe as that experienced in the late 90s in Asia, the effects this time are much more widespread, with the two Asian giants, China and India, affected. Read more

International Minded Student Community

In the world of higher education around the world, internalization has been a big topic. According to last year’s EAIE Barometer, a research done collectively by Europe’s leading research company, Ecorys, and EAIE to study the state of internalization in Europe, the main factors are as follows:

– Strategic partnerships

– Improved recruitment and services for international students

– Boost quality of international courses

What’s important to note is that while much discourse on internationalization have happened, the same cannot be said on preparing students to thrive in this new-age global higher education environment.

The stepped up efforts to recruit international students is something to be lauded. That said, it is in fact international students that lack the global outlook and curiosity to discover new cultures. As a result, it is not unusual that international students remain relatively segregated within their own communities as they lack confidence and language ability to take part in discussions and activities.

Domestic students – students from the host country – would need to play their part as well to take full advantage of this new opportunities. That would mean domestic students need to genuinely engage their new foreign friends to make them feel welcomed and at home. As one can imagine, it’s a big step for anyone to uproot and live in a new country. Therefore, any assistance and warm hospitality from those in host countries would certainly be welcomed and helpful to ease the onboarding journey of international students.

 

Internationally-minded Students

(Image: kateescott.wordpress.com)

(Image: kateescott.wordpress.com)

Students play a crucial role to potentially impact the university’s international climate in a meaningful way. Domestic and international students must have an open mind to learn other cultures, be proficient in multiple languages, engage in meaningful discourse with professors and classmates on global issues, as well as be confident enough to showcase their unique culture and viewpoints.

More important than just being international, students must be internationally-minded. Though we have seen increased efforts and initiatives to prepare students with a more global outlook, there are only few noteworthy large scale programs, apart from the International Baccalaureate, or IB.

Read more