Student Recruitment Funnel: Focus On Prospects You Have For Better Results

students happy

(Source: bosnahersekuniversitesi.net)

The number of students pursuing international study for higher education are at an all-time for popular study countries like US, UK and Australia. Much of this growth has been attributed to the increase in overall demand, led primarily by students from emerging countries like China, India, Turkey and Saudi Arabia. Another factor contributing to this trend is the Internet, by making it easier for students to file queries – through forms, social media or email – to multiple schools at once. Moreover, centralized application systems and online applications gives additional convenience and ease for prospects to file a wide field of applications.

The web is home a tremendous amount of information about pursuing education; in turn, this has resulted in a new prospect category known as the “stealth applicant.” These are applicants who remain anonymous until the point of application and hence remain out of the tracking and communications processes of schools. Some even go as far as not to opt in to formal enquiries hence preventing schools from contacting them. Others are more comfortable to find the information they need online prior to submitting their application.

As you can imagine, these factors are a big headache and troubling concern for educational institutions as they struggle to acquire, qualify and manage prospect students. In addition, these factors are seemingly pointing to lower yield rates as well – the number of enquiries that convert to paying students.

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Easyuni’s Founder Shares Insight On Common Problems Entrepreneurs Face When Starting A Business

For all the Facebooks, Instagrams, Googles and Pinterests that now take up our headlines (and headspace), the bleak fact remains that almost 9 out of 10 startups fail. To outsiders, there is a perceived sense of flair, charm and possibly sexiness in being an entrepreneur and pursuing one’s dream. However most actual entrepreneurs will actually tell you that is all but a delusional perception. They’ll tell you about the blood, sweat and tears. They will speak about the sacrifices they’ve had to make – like not seeing their family enough, getting less sleep, etc. And many more.

In a recent article by AgilityIO titled “3 Problems 50 Entrepreneurs Faced when Scaling Their Startups”, Easyuni’s Co-Founder & CEO, Edwin Tay shared his insights on the major difficulties he personally faced when he started his company, Easyuni.com, Malaysia’s No.1 education website that connects students and parents to universities and courses around the world. Read on to find out the hustle Edwin underwent to get the initial traction for the company, alongside many other valuable advice from other startup CEOs.

Top 3 Problems 50 Entrepreneurs Faced when Scaling Their Startups

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