Study Reveals Most Popular Online Recruiting Strategies Of US Colleges

The always-insightful consulting and research firm Noel-Levitz is out this year with two new studies that nicely add to the current research on online recruiting practices and the motivations and concerns of prospective international students.

[Originally published on ICEF at http://monitor.icef.com/2014/11/study-reveals-popular-online-recruiting-strategies-us-colleges/ ]

The first, 2014 E-Recruiting Practices Report for Four-Year and Two-Year Institutions, draws on a survey of 258 US colleges and universities to provide a summary of the online recruiting strategies most commonly used among US institutions. A second study, 2014 International E-Expectations Report, surveyed more than 2,400 prospective international students (from 164 countries) in order to map the major preferences, concerns, and requirements of students planning to study in the US.

The two papers, while not explicitly companions of one another, nevertheless make interesting reading when placed side by side. They are both heavily oriented to the US market but many of the insights they provide will be useful to those recruiting or referring students outside of the US as well.

Top recruiting practices

Noel-Levitz asked institutional respondents to indicate which of 28 common e-recruiting practices – other than social media – that they used most frequently. The following table summarises the ten top-ranked options, broken down by type of institution.

Most popular e-recruiting practices by institution type. Source: Noel-Levitz Read more

Most Popular Higher Education Courses Among Asian Students

About easyuni.com: easyuni.com is an education portal, which allows students to search, compare and apply to various universities around the world. The portal has over 1800 universities from 22 different countries. Over 1 million students use easyuni.com to choose the right university/college & ensure a better future for themselves. Right now easyuni.com is the most popular educational portal in the South East Asian region enjoying top positions in Malaysia, Indonesia, Brunei, Mauritius, Sri Lanka and Singapore.

Making it easier for international and local students to find the most suitable universities online, ‘easyuni.com’ has emerged as the most popular higher education portal in South East Asia. Since its launch students have spent more than 3,100,000 minutes on this website to find a dream university for themselves. The portal is providing a comprehensive platform to higher education institutions to promote themselves to students from all over the world as the portal attracts students from 202 countries worldwide.

As part of its efforts to empower institutions with valuable insights, easyuni has released data, based on the behaviour of over a million students on its portal, highlighting the most popular subjects with a breakdown of countries. After analyzing this data Education institutes will be able to develop tailored campaigns for each subject targeting different countries. For instance, students from Indonesia are highly interested in Business Management compared to Nigerian students, who see the future in Accounting and Finance-related courses.

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The portal is gaining massive popularity in countries like Indonesia, Sri Lanka, Bangladesh, Pakistan, India, Singapore, Australia, Brunei along with Malaysia. easyuni.com, not only provides information about universities and courses but also provides advice about various related topics like cost of living, visa requirements, university rankings, employment opportunities, scholarships, tips on enhancing student life, student accommodation and student reviews.