Parents are a key player in influencing their offspring to study abroad, according to a worldwide survey to get inside the applicant’s mind and understand the study abroad decision-making process.
More than 8,500 postgraduate and undergraduate students planning to go abroad for a programme primarily taught in English were surveyed by the i-graduate International Insight Group and the TOEFL® and GRE® Programs.
The findings were shared with higher education international marketing and recruitment professionals attending the Studyportals ‘Embracing Change’ Academy, held in Amsterdam last week.
The session was led by María Victoria Calabrese, academic and government relations director at ETS Global, which administers and scores over 50 million English-language tests in 180 countries, including the TOEFL test.
Calabrese said while the survey showed most students claimed it was their decision to study abroad, many openly admitted their parents greatly influenced their move to enrol in another country.
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HSBC recently released its latest survey, Learning for Life, covering 5,500 parents in 16 countries around the world, showing that 77% would consider sending their child to study abroad either for undergraduate or postgraduate studies.
The latest installment of HSBC’s The Value of Education research series, Learning for Life is based on a comprehensive national survey of parents around the world who have at least one child aged 23 years old or younger. It was conducted online by Ipsos MORI in March and April 2015 (with supplemental in-person interviews in the UAE).
The 16 countries sample included countries popular for sending students abroad like Brazil, China, India, Indonesia, Mexico and Turkey. Research showed that close to two thirds (64%) of parents would consider study abroad for their children’s undergraduate studies, with an even higher majority (70%) considering postgraduate study.
The report affirms that globally, parents in Asia are most receptive to send their child abroad for undergraduate study. Malaysia leads the way with four out of five parents (80%) open to the idea, followed by Hong Kong, Indonesia and Singapore at 74%. Expectedly, only around half of parents in western countries – Canada (51%), Australia (52%) and France (53%) – would consider sending their child to study abroad.
The survey also highlighted a number of key countries as probably hotspots for postgraduate demand – 88% of parents in India, followed by Turkey (83%), China and Malaysia (82%) lead the countries for those most likely to consider overseas postgraduate studies for their children.
Interestingly, nearly eight in ten (78%) parents believed their children’s prospect for becoming more knowledge as a strong benefit of a university education. Moreover, half of these parents believed their children has more opportunity today to study abroad as compared to their own generation, a promising trend on the increasing importance of higher education. Over half (51%) also saw studying abroad as a beneficial opportunity for their children to experience life and cultures abroad.