Quantity of the leads doesn’t matter, it’s the quality that matters most to you, although getting quality leads is not easy, it is doable. Here are some tried-and-tested tips to help you engage, entertain and educate prospective students throughout their decision-making process.
1. Be proficient in Google Analytics
You may have invested a lot in building an awesome website complete with quality content, however do you know if there’s anyone actually reading it? Is your hardwork paying off? To get quality leads, you must understand the traffic you’re getting now.
Aside from understanding traffic, Google Analytics help you understand behaviour patterns of visitors and translate your business goals into key performance indicators and goals within analytics. It really helps you to find out exactly how your website is performing and what you should be improving on in order to meet your marketing objectives.
2. Invest in your On-page SEO
On-Page SEO optimizes the content of your pages so that search engines find it and rank you highly for the keywords that your audience is using to search for on the web. An optimised page must have these characteristics:
- unique content that stands apart from other websites and can be shared through social network
- great user experience which means good design aesthetics and navigation elements that are easily understood by users
- keyword-targeted which means the content employs keywords/keyword phrases relevant to your readers
- multi-device ready which means your site can easily be viewed in any browser, OS and any mobile device
3. Develop and refine your content strategy
Paid traffic can only help you at a certain extent. With that being said, you need to create content that will drive organic traffic and how do you do it? You need to do some research about your audience – find out what interests them and how they get to find your site, and so forth. From that information, you can start to determine and build the best content for your readers, tailor it to their needs and use keywords that they would often use to find your site.
4. Know your social media
So you have great website with all the right content, so how do you let your readers know about it? This is where social media comes into play. In this caes, you’ll need to identify which content to share and which social media platform to use.
There’s Twitter, Youtube, Facebook, LinkedIN, Pinterest, and so many others but you don’t need to be in all social media platforms. Choose the ones where your target readers are most often online and track social media activity using Google Analytics.
5. Have a mobile version of your website
As most users now rely on their mobile devices, it makes sense to have your site mobile friendly. You may have the right content but if your viewers are squinting at the small fonts of your site that can’t fit on their mobile sceens, there’s a huge chance that they’ll abandon ship! With that being said, you’ll need to redesign your site using responsive web design (RWD).