Study Reveals Most Popular Online Recruiting Strategies Of US Colleges

The always-insightful consulting and research firm Noel-Levitz is out this year with two new studies that nicely add to the current research on online recruiting practices and the motivations and concerns of prospective international students.

[Originally published on ICEF at http://monitor.icef.com/2014/11/study-reveals-popular-online-recruiting-strategies-us-colleges/ ]

The first, 2014 E-Recruiting Practices Report for Four-Year and Two-Year Institutions, draws on a survey of 258 US colleges and universities to provide a summary of the online recruiting strategies most commonly used among US institutions. A second study, 2014 International E-Expectations Report, surveyed more than 2,400 prospective international students (from 164 countries) in order to map the major preferences, concerns, and requirements of students planning to study in the US.

The two papers, while not explicitly companions of one another, nevertheless make interesting reading when placed side by side. They are both heavily oriented to the US market but many of the insights they provide will be useful to those recruiting or referring students outside of the US as well.

Top recruiting practices

Noel-Levitz asked institutional respondents to indicate which of 28 common e-recruiting practices – other than social media – that they used most frequently. The following table summarises the ten top-ranked options, broken down by type of institution.

Most popular e-recruiting practices by institution type. Source: Noel-Levitz Read more